Since 2019, WebstanZ has been promoting Belgium's gastronomic heritage by collaborating with Leonidas. A partnership based on co-construction and responsibility.
We didn't hesitate for a second. Working with Leonidas means working with a great company. It means helping to promote Belgium's gastronomic heritage, a patented supplier to the Royal Palace. What's more, we at WebstanZ love chocolate, so we thought we'd try all the varieties one by one. Well, there are 100 of them, so we'll take our time :)..
Right from the start of our collaboration in 2019, we were well aware of the challenge: working for a creator of emotions with such a reputation is a real responsibility. 1300 boutiques; a million pralines made every day in Brussels; an international reputation... The website has to match the brand's popularity and expertise.
Your mission,
if you accept it…
- Leonidas : “Your mission is crucial. Our website is central to our marketing strategy, a guarantee of brand awareness. It must help us generate visits to our points of sale and increase our network of franchisees.”.
- Nous : “Okay, it's well within our capabilities, we're in the starting blocks.”.
- Leonidas : “We want to build a constructive partnership and co-create with you”.
This mutual trust is essential to us. Co-creation not only ensures that solutions are perfectly aligned with customer needs, it also fosters fluid and efficient collaboration. By working together, we can anticipate challenges more quickly, optimize results and generate innovative solutions that precisely meet the objectives we have set together.
And thanks to Drupal, we know exactly what to do to :
- Reduce content publication times
- Ease of access thanks to optimal ergonomics
- Vary them regularly
- Make visitors want to return to the site more often
To make browsing the web as pleasant an experience as the one you get in your mouth... That's the minimum, don't you think?
The website, co-constructed with WebstanZ and the Leonidas marketing teams, is central to the company's strategy. It is a guarantee of brand awareness, but above all it must encourage customers to visit the stores and increase the network of franchisees.
The key: a true partnership
To fulfill our mission perfectly, we couldn't just deliver the site and call it a day. We set up a real digital strategy collaboration with the brand's Marketing and Communications teams to :
- Constantly adapt the site to customer needs
- Create memorable digital experiences in line with above-the-line campaigns. For example, seasonal activation campaigns (Christmas, Valentine's Day, Mother's Day...)
- Set up drive-to-store mechanisms with specific competitions
- Designing a specific user experience
Key features
Drupal,
the ideal interfacing partner
Thanks to Drupal, we can meet all our customer's requirements. The software is just the right interface with third-party systems such as SAP to retrieve store or product information (part numbers, technical data sheets, allergen information...). The same goes for improving search engine optimization (SEO) with various Drupal modules such as Metatag, as well as SEO optimization and automation tools.
Whether it's a photo contest or a multiple-choice questionnaire, our solution based on the Drupal Webform module is totally reusable and adaptable from one event to the next. All data is collected in compliance with the GDPR and interfaced with the customer's KPI (Key Performance Indicator) dashboards and audience analysis tools (Google Analytics). So, let's open this box of happiness together?
