Making a millennia-old industry attractive and creating a website with international ambitions – that's the challenge we took on !
Founded 160 years ago on the banks of the Meuse, Carmeuse has dominated the global lime industry for over a century. Did you know that just about everything you've touched since this morning needed limestone or lime to be made, do you believe us? Whether we're making steel, paper or glass, we need lime.
Carmeuse is one of the oldest businesses in the world... but it's looking to the future. Aware of environmental issues, Carmeuse is very active in wastewater treatment, industrial fume decontamination, etc. With over 4,000 employees, the company is present on the European and American continents, as well as in Africa, the Middle East and Asia.
Your mission,
if you accept it…
- Carmeuse : “We have a complex and extensive market, with teams all over the world. Your mission is to standardize our digital ecosystem in close collaboration with our teams in Louvain-La-Neuve and Pittsburgh.”.
- Us : “Developing the information architecture while taking into account the specificities of your markets and industries; making highly technical content accessible to engineers, industrials, and professionals. All of this, we know how to do, in co-construction with your teams.”.
- Carmeuse : “Our website is crucial, as it must position the company as an innovative and key player on the international scene.”.
A mission like this has everything we need, because we love simplifying, streamlining and innovating!
Sorting, sorting, sorting and more sorting... thanks to Drupal!
Challenges that were initially difficult to overcome with conventional software are now easier to overcome with Drupal.
If someone talks to you about taxonomy, asynchronous translation, or advanced SEO optimization, do you have questions? We don’t, thanks to Drupal.
Taxonomy (classification) is an integral part of the Drupal architecture.
Thanks to it, we were able to manage products, services and applications by market very smoothly. The same goes for managing asynchronous translations, an important constraint for Carmeuse, as not all products and services are available for all markets. Here again, Drupal scores well against other open-source solutions.
We have integrated SEO modules to optimize and automate referencing. This is essential for a global company like Carmeuse, as it involves precise management of URL redirects, with an appropriate “country/language” structure.
So, what did you touch this morning that was made from limestone or lime?
We had to find a common web language for a company operating in countries with very different codes and customs. It was an exciting assignment for WebstanZ, because we were able to use Drupal to the full: customizable toolbox, multi-language, multi-country, multi-site.
Covering all markets from a single site
Can you imagine dozens of country-specific websites talking about the same company? A real headache to build a coherent identity and communication... So we tackled another headache, but this one coherent and rational: that of building multi-country, scalable corporate information on a single site.
We inventoried, provided structure, organized and built a customized tool.
The result? A web platform available in sixteen languages, enabling a team based in Belgium, the USA and Slovakia to manage content via a customized backoffice and automate translations from the DeepL back office.
Mini sites have also been developed on the same technical basis, but specific to the new entities (Brazil, Colombia) that have joined the Group.
The key features
