Soco specializes in the purchase, reconditioning and sale of new and used vehicles. The company has 30,000 customers, 10 dealerships, 15 partners and a fleet of a thousand cars.
You've just lost your car and need to find a new one as quickly as possible, second-hand if possible. The best thing would be to be able to evaluate your purchase options according to your budget. Quickly, not by running around Belgium to different dealerships. We've got the solution: Soco.
The company was founded over 40 years ago and has 35 different brands in its catalog. Every month, it sells over 500 cars. With Soco, you can buy or sell your car and find a brand dealership near you: your next car, in just a few clicks!
Your mission,
if you accept it…
At Soco, the website is a powerful sales tool. It must enable potential customers to quickly find the perfect car. The site must be able to list cars available for sale, enable cars to be sorted via filters (make, model, price, mileage...), reserve and request information offer precise descriptive content, and finally move users along the conversion tunnel by putting them in contact with a salesperson.
The objectives are clear: to generate sales and leads thanks to a user-friendly, functional interface, and to integrate each request into Soco's CRM tool in real time so that the sales teams can take over.
How do we do it? By inventorying, providing structure, organizing, building a customized tool with a focus on visitor experience, and optimizing SEO tools.
A key platform for buying and selling
For WebstanZ, working with Soco is an ideal experience, because there has been a real collaboration since 2020: co-construction workshops, thinking around marketing and communication... Today, the site is THE essential platform for buying and selling vehicles.
Thanks to a powerful filter system in the catalog, buyers find what they're looking for: one or more vehicles that meet their criteria. They can then contact a dealership. We've also come up with other entry points, based on usage or ecology, for example.
The objectives are clear: to generate sales and leads thanks to a user-friendly, functional interface, and to integrate each request into Soco's CRM tool in real time so that the sales teams can take over.
Goal: generate leads
Even if Soco's reputation is well established, competition in this sector is intense. Search engine optimization is crucial. So are technical optimization and statistical analysis. To be the best, we work closely with our partner Universem. The result: the site is constantly optimized, and performance is measured in control panels.
We have created two other key functionalities to generate leads and qualify requests based on saved searches and the addition of vehicle(s) to favorites. Once they've made their choice, buyers can reserve a car, place an option or simulate a loan. A dedicated space is also available for resale.
The key features
Drupal,
perfect for automating and optimizing transactions
Drupal is at the heart of this sales cycle, which can take a long time when buying a vehicle:
- It manages interactions between the catalog of cars available for sale and soco.be's CRM.
- It automates and optimizes transactions between tools, including Soco's in-house ERP.
- Drupal's powerful Media Library can be used to present a vehicle catalog with highly structured information, enriched by numerous images and 360° views.
- Requests for information, bookings and appointments are managed using highly flexible Webforms for routing requests.
- Modules for adding favorites and sending transactional emails enable you to create user profiles and automate part of the communication process.
