If Belgium won 10 medals at the Paris Olympics, perhaps it will win double that number in Los Angeles? Be Gold is working on this via its website, which we have completely revamped.
We're all sports fans, in one way or another. And so proud when our Belgian athletes distinguish themselves, as the recent Olympic Games in Paris testify. So when Be Gold asked us to revamp a website that helps detect and support young Belgian sporting talent, we asked no questions: we had to do it!
Created in 2004, the former ABCD “young sports talents” project, which later became the Be Gold project, aims to provide more professional coaching for young athletes with a medium- to long-term view of achieving a Top 8 finish at the Olympic Games or a Top 3 finish at the Paralympic Games (2028-2030-2032-2034).
Your mission,
if you accept it…
- Be Gold: “We need a young, dynamic design and a simple, intuitive organization for our website listing our athletes”.
- Us : “We'll create an immersive design for your content and develop a simple system for collecting information from each athlete”.
Here again, co-constructing the project with our customer is essential. We organized several workshops to reconcile customer expectations in terms of communication, user experience and design ambitions.
3 major challenges, including 500 athletes to be counted
First challenge: a design that respects the user experience, with lots of content to showcase: events, blog, information pages, partners, and above all the athletes.
The second challenge was to devise a simple system for collecting information on each athlete, so that they could all be present on the platform via a profile page. We're talking about 500 people who spend most of their time training. So we had to build the simplest possible solution. All athletes are classified according to their sport, so their photos can be used to illustrate the discipline in general. Each athlete can also post their biography and link their personal social networks to their profile page.
The third challenge was to design a diary, in calendar format, listing all the competitions and sporting events involving Be Gold athletes.
The Be Gold project is unique in its conception and allows for an individualized approach based on the specific needs of each athlete. In 2024, it represents 28 sports projects, 22 disciplines, 207 athletes including 131 female athletes, with a budget per project of between €15,000 and €450,000.
The key features
Drupal,
Still and always the
champion of
scalability
Because the lists of sports disciplines and athletes had to be imported from a third-party database. Because they had to be synchronized periodically to keep them perfectly up to date. Because, when the site was launched, athletes were invited to enrich their personal profiles with additional information (biography, photos, social networks).
Because in the event of an error when importing the data supplied by the Federation, we had provided a form enabling sportsmen and women to report the error and then correct it. Because the diary must be able to be updated dynamically, by importing data sorted by day...
... Drupal is just the perfect CMS for Be Gold.
