Why SEA?
SEA (Search Engine Advertising) allows you to increase the visibility of your site by inserting advertising about it directly in search engine -, generally above or to the right of the normal results - in a space dedicated to sponsored links. This is known as “paid SEO”.
For Google, WebstanZ uses Google Ads (formerly known as Google AdWords) to improve the visibility of your site and to make it appear higher in the search results according to the targeted keywords. As it generates immediate visits to your site, SEA is one of the most important levers for traffic acquisition. These visitors are also highly qualified - they are in an “active” search phase!
The entire strategy built around SEA is based on an optimal definition of the targeted keywords, an important process during which WebstanZ can also assist you in order to ensure the most optimal deployment of campaigns.
The goals of SEA
The main objective of an SEA campaign and of the implementation of sponsored links is to generate traffic from visitors corresponding to your target by sending them directly to your site or to a specific “landing page”.
With Google AdWords, your ads will be displayed according to previously defined keywords in a reserved area of the search engine. A bidding system will determine if your ad will be displayed or not, as well as its position. It is a quick and easy way to appear in Google’s search results (SERP).
Many e-commerce sites today use these sponsored links to capture highly qualified traffic, made up of users who have already expressed an intention to buy during their search via keywords.
- Allows you to quickly place your site in search engine results.
- Reaches hyper-qualified prospects thanks to a good choice of keywords and precise targeting.
- Facilitates the launch of an SEO campaign and makes it possible to support it periodically.
- Provides ultra-precise result tracking, giving you access to a wealth of information.
- Provides unparalleled cost control.
